₾500  ₾650

start date

15 March

The training will be conducted online, using the "Zoom" application.


Recently, the main task of the business was to properly package the product, and today, gaining long-term attention to a properly packaged product has become a challenge.

Social media management training is built on digital attention-grabbing strategies and techniques that allow a company to stay focused on the customer for a longer period of time in a highly competitive environment and encourage the decision-making process.

Who is this training for:

⚫ For social media managers
⚫ For startups
⚫ For online business entrepreneurs
⚫ For those who want to create their own online platform

✔ The training prerequisite does not imply any technical knowledge in the field of digital marketing

  • How to create a user personification “Buyer Persona”
  • Planning and managing social media campaigns based on user behavior
  • Methods to increase page interactivity
  • Mailchimp
  • Setting up a chatbot and the principles of its operation
  • Content assembly and ready-made platforms for design
  • Advertising planning on social media
  • Audience Insights
  • Book facebook ads AB Testing, Achieving Scale with the Reach Objective, Ad Auction and Delivery Overview,
  • Brand Awareness Earning Reach and Attention, Business Manager, Deliver Ads and Evaluate Outcomes with Facebook Pixel.
  • Audience Network Extend the Reach of Your Facebook Campaigns, Audience Network Native Ads.
  • Get It Right eCommerce and Retail, Market your Mobile Game on Facebook, Reach and Frequency Buying on Facebook,
  • Video Ads, Video Assets Specifications and Details on social media.
  • Search Engine Optimization
  • Google Ads

Day 1:

  • Content types and trends
  • How to create a customer personality “Buyer Persona”
  • Customer relationship
  • Develop a strategy

Day 2:

  • Mailchimp
  • Ready-made platforms for design
  • Methods to increase page interactivity
  • Facebook Insights & Analytics

Day 3:

  • Plan and manage social media campaigns based on user behavior

Day 4:

  • What is a chatbot?
  • Principle of work, what we can do with chatbot.
  • Platform sections
  • Auditor
  • Management notifications
  • Pages, fields

Day 5:

  • Influence Marketing, Role and Analysis
  • Influencer marketing, global and local influencers

Day 6:

  • Summary

Day 7:

  • Boost Post vs Ads Manager
  • Place of advertising
  • Advertising policy
  • Business Manager
  • Review of Ads Manager
  • Settings
  • Billing

Day 8:

  • Audience Insights
  • Facebook Analytics
  • Ads Reporting
  • A / B testing


Day 9:

  • Why we see ads on Facebook
  • Custom & Lookalike Audience
  • Facebook Pixel
  • How to contact with Facebook
  • Advertising strategy planning

Day 10:

  • Campaign Objectives
  • Reach
  • Traffic
  • Engagement

Day 11:

  • App installs
  • Video views
  • Lead Generation
  • Messages

Day 12:

  • Conversations
  • Catalog sales
  • Store visits
  • Tariffs CTC
  • Summary

Giorgi Kenchuashvili

Invited Lecturer at the University of Business and Technology and Founder of 4media, Internet Marketing Specialist and Practitioner.

Giorgi Mgeladze

Director of the company 4media

  • Training start day: March 15
  • Training completion date: April 23
  • Training days: Monday / Friday
  • Total hours: 24 hours
  • Starting time: 19:30
  • Completion time: 21:30
  • Training fee: 650 GEL

The training will be conducted online using the “Zoom” application.

Bank of Georgia “Solo” customers will take advantage of additional 20% discount.

You can redistribute money for training before the end of the training.

Please read the terms and conditions before registering for the training