Start Date

5 October


Take advantage of 0% bank installment


Recently, the main task of the business was to properly package the product, and today, gaining long-term attention to a properly packaged product has become a challenge.

Social media management training is built on digital attention-grabbing strategies and techniques that allow a company to stay focused on the customer for a longer period of time in a highly competitive environment and encourage the decision-making process.

Who is this training for:

⚫ For social media managers
⚫ For startups
⚫ For online business entrepreneurs
⚫ For those who want to create their own online platform

✔ The training prerequisite does not imply any technical knowledge in the field of digital marketing

  • How to create a user personification “Buyer Persona”
  • Planning and managing social media campaigns based on user behavior
  • Methods to increase page interactivity
  • Mailchimp
  • Setting up a chatbot and the principles of its operation
  • Content assembly and ready-made platforms for design
  • Advertising planning on social media
  • Audience Insights
  • Book facebook ads AB Testing, Achieving Scale with the Reach Objective, Ad Auction and Delivery Overview,
  • Brand Awareness Earning Reach and Attention, Business Manager, Deliver Ads and Evaluate Outcomes with Facebook Pixel.
  • Audience Network Extend the Reach of Your Facebook Campaigns, Audience Network Native Ads.
  • Get It Right eCommerce and Retail, Market your Mobile Game on Facebook, Reach and Frequency Buying on Facebook,
  • Video Ads, Video Assets Specifications and Details on social media.
  • Search Engine Optimization
  • Google Ads

Day 1:

  • Content types and trends
  • How to create a customer personality “Buyer Persona”
  • Customer relationship
  • Develop a strategy

Day 2:

  • Mailchimp
  • Ready-made platforms for design
  • Methods to increase page interactivity
  • Facebook Insights & Analytics

Day 3:

  • Plan and manage social media campaigns based on user behavior

Day 4:

  • What is a chatbot?
  • Principle of work, what we can do with chatbot.
  • Platform sections
  • Auditor
  • Management notifications
  • Pages, fields

Day 5:

  • Influence Marketing, Role and Analysis
  • Influencer marketing, global and local influencers

Day 6:

  • Summary

Day 7:

  • Boost Post vs Ads Manager
  • Place of advertising
  • Advertising policy
  • Business Manager
  • Review of Ads Manager
  • Settings
  • Billing

Day 8:

  • Audience Insights
  • Facebook Analytics
  • Ads Reporting
  • A / B testing


Day 9:

  • Why we see ads on Facebook
  • Custom & Lookalike Audience
  • Facebook Pixel
  • How to contact with Facebook
  • Advertising strategy planning

Day 10:

  • Campaign Objectives
  • Reach
  • Traffic
  • Engagement

Day 11:

  • App installs
  • Video views
  • Lead Generation
  • Messages

Day 12:

  • Conversations
  • Catalog sales
  • Store visits
  • Tariffs CTC
  • Summary

George Kenchuashvili

Invited Lecturer at the University of Business and Technology and Founder of 4media, Internet Marketing Specialist and Practitioner.

Giorgi Mgeladze

Director of the company 4media

  • Training start day: December 11
  • Training completion date: January 29
  • Training days: Monday / Friday
  • Total hours: 24 hours
  • Starting time: 19:30
  • Completion time: 21:30
  • Training fee: 650 GEL

Bank of Georgia “Solo” customers will take advantage of additional 20% discount

You can redistribute money for training before the end of the training.

Please read the terms and conditions before registering for the training